Colour

Remember, as part of a house style, producers need to come up with a colour palette that best reflects the brand, appeals to the target audience and represents both in the way that they intend.

Here are some links you might like to check out when thinking about colour palettes:

http://www.color-wheel-pro.com/color-meaning.html - a useful guide to colours and their connotations

http://www.smashingmagazine.com/2010/01/28/color-theory-for-designers-part-1-the-meaning-of-color/ - a very detailed article, aimed at designers

http://openlearn.open.ac.uk/mod/oucontent/view.php?id=397565&section=1.3.3 - Guidance for creating websites, but with relevant references to using colour to target different audiences

http://www.colourlovers.com/palettes/new/all-time/meta?page=1 - a wide range of colour palettes created by different users for inspiration.