Any media text is made up of GRANITE.
Confused?
- Okay,
Every media text belongs to a Genre or group (a horror film,
dance track, teen magazine)
- Within
that text, a person, place or object is being Represented in some
way, shape or form.
- The Audience
for that media text will make sense of it using their personal and shared
experiences
- The
text also contains a Narrative, be it a photograph of war or
some bad gangsta lyrics about pimping your uncle
- The
text didn't evolve from bacteria, it was constructed by a media Institution
for financial purposes and has elements of their Ideology
embedded within the text.
- It was
produced using some Technology, be it DTP (Desk Top Publishing
software) or hardware
- The Evidence
is the product itself which you can then reference against other Experiences
you've had with similar Media
- Get
it?!
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